The concept of rational expectations has typically been assumed, without te
sting, in the analysis of consumer demand and market efficiency in betting
markets, including betting on lottery games. Lottery games offer an excelle
nt opportunity to test how participants process the information that is ava
ilable to them. Using the UK National Lottery as our particular case, we fi
nd that participants, in general, efficiently process available information
. Specifically, they act as if they can, on average, forecast the level of
sales for a given drawing.