In many econometric studies of demand relationships the design matrix is fr
equently subject to severe collinearity. In this paper the Generalized Maxi
mum Entropy methodology is introduced and used to estimate a set of demand
relationships. The ability of Generalized Maximum Entropy to estimate econo
mic relationships that are typically subject to a high degree of collineari
ty among the explanatory variables, thus potentially causing traditional me
thods of estimation to be unreliable, is explained. The results derived by
this alternative method of estimation, for a UK meat demand data set, are a
nalysed and examined. The potential for this emerging estimation methodolog
y is discussed.