Many state and local governments have subsidized the construction of arenas
and stadiums for the use of professional sports teams. They often justify
the subsidies by claiming the projects generate valuable public goods and p
ositive externalities, though such benefits are difficult to measure. This
article reports an application of the contingent valuation method (CVM) to
measure the value of public goods generated by two proposed projects in Lex
ington, Kentucky: a new basketball arena for the University of Kentucky and
a minor league baseball stadium. Neither project would generate sufficient
ly valuable public goods to justify public financing. Although the results
cannot be generalized to other cases, they do shed light on some of the mai
n issues involved, and they demonstrate the feasibility of applying CVM to
the evaluation of subsidized stadiums. (JEL H41, L83).