We investigated the relation between value orientations and attitudes towar
d physician-assisted suicide (PAS) in 267 United States college students. W
e predicted that individualistic values, especially those having to do with
control and self-determination, would lead to favorable attitudes toward P
AS, and authoritarianism would lead to a rejection of PAS. A positive assoc
iation between individualism and approval of PAS emerged which was moderate
d by attitude importance: People who did not endorse individualistic values
did not have favorable opinions of PAS, regardless of how important the is
sue was to them. However, for individualists, PAS attitudes and attitude im
portance were positively related. Independent of individualism, authoritari
anism was negatively related to PAS attitudes. Primarily for low authoritar
ianism, we found a correlation between attitude and attitude importance. Th
e discussion focuses on the value-expressive function of death-related atti
tudes.