Strategies for career assessment research on the Internet

Research is essential for the development of Internet career assessment, ye t little research has been published to date. This paper describes several different data collection approaches suitable for the Internet, including s urvey research, case studies, and participant observation. Areas of needed research are identified including the evaluation of measures and interventi ons on the Internet and recruiting sites and the examination of other caree r-related Internet phenomena, such as chat rooms and message boards. Aspect s of Internet career research are described in the context of intervention models and research questions that may differ from those of traditional res earch. Finally, challenges researchers may encounter are presented, such as the ease and rapidity of site changes and the difficulties associated with funding site research and development.