This article analyzes the adoption and diffusion of new technology in a mar
ket for a differentiated product with monopolistic competition, I show that
in a noncooperative equilibrium ex ante identical firms adopt a new techno
logy at different dates. This equilibrium can be described by a simple dist
ribution function. For nonidentical firms, I state the conditions under whi
ch a positive relationship between firm size and speed of adoption exists.
The model integrates rank and stock effects, I demonstrate that increased c
ompetition often promotes diffusion.