Intertemporal mixed bundling and buying frenzies

By initially selling goods only in bundles and subsequently selling unsold units individually, a multiproduct seller can create a buying frenzy in whi ch his profit is higher than it would be if he sold all units individually at their marked clearing prices. In this frenzy, high-valuation customers b uy a bundle because they expect quantity rationing when units are sold indi vidually Their purchases reduce the quantity to be sold individually, causi ng the shortages that result in rationing. The bundle's price exceeds the s um of the individual prices, a fact observed in markets for rock concert ti ckets.