Authors
Citation
T. Callahan, Trade promotion, SLOAN MANAG, 41(2), 2000, pp. 6-6
Categorie Soggetti
Management
Journal title
SLOAN MANAGEMENT REVIEW
ISSN journal
0019848X
→ ACNP
Volume
41
Issue
2
Year of publication
2000
Pages
6 - 6
Database
ISI
SICI code
0019-848X(200024)41:2<6:TP>2.0.ZU;2-X