The one to one manager: Real-world lessons in customer relationship management

Authors
Maas, J
Citation
J. Maas, The one to one manager: Real-world lessons in customer relationship management, SLOAN MANAG, 41(2), 2000, pp. 100-100
Citations number
1
Categorie Soggetti
Management
Journal title
SLOAN MANAGEMENT REVIEW
ISSN journal
0019848X → ACNP
Volume
41
Issue
2
Year of publication
2000
Pages
100 - 100
Database
ISI
SICI code
0019-848X(200024)41:2<100:TOTOMR>2.0.ZU;2-M