This paper investigates the profitability and locational effects of mergers
when Cournot firms compete in spatially differentiated markets. A two-firm
merger is generally profitable because the merged partners can coordinate
their location decisions. The merged firm locates its plants outside the ma
rket quartiles with distance from the market center being an increasing fun
ction of the number of nonmerged firms remaining at the market center. Prof
itable two-firm mergers reduce competitive pressure, leading to higher pric
es and reduced consumer surplus. The merger increases total surplus by incr
eased locational efficiency and the increased profits of the merged and non
merged firms.