Globalisation is often presumed to be an economically, socially and cultura
lly homogenising force. The deterioration of capitalism's major rival in th
e early 1990s has paved the way for a truly global economy in which all par
ticipants increasingly operate under the general logic of capitalism-that i
s, a market-orientated system of production and exchange, private ownership
and a flexible labour market predicated upon self-interest. Yet, while the
pressures of globalisation are obviously formidable and increasingly felt
by all, economic societies remain diverse and have responded to these press
ures in unique ways. This article makes its case for the continued diversit
y of capitalism by emphasising the unique mode of economic organisation tha
t has emerged in Southeast Asia; one rooted in the demands of globalisation
as well as in the cultural foundations of the Overseas Chinese. The evolut
ion of ethnic-Chinese business networks, which define Southeast Asia's poli
tical economy, constitutes a unique reaction to the pressures of globalisat
ion and has laid the basis for a distinct articulation of capitalism in the
region.