Highly efficient light-emitting polymers have become possible by molecular
engineering. Photoluminescence (PL) quantum yield above 90% in the solid st
ate is reported for the alternating block copolymer of distyrylbenzene. We
conclude that the alternate arrangement of conjugated and nonconjugated seg
ments with surrounding side groups for chromophores effectively confine the
excitons for radiative emission. The effectiveness of the exciton confinem
ent is confirmed through the temperature independence of the PL quantum yie
ld. The time-resolved PL decay measurement supports this model through the
independence of the PL yield on temperature and emission wavelength. The sy
nthesized copolymers have been employed for the fabrication of electrolumin
escent (EL) devices, demonstrating high external EL efficiency with low ope
ration threshold. (C) 2000 American Institute of Physics. [S0003-6951(00)03
405-7].