A theory-based multicomponent intervention (Gimme 5) was designed and imple
mented to impact fourth-and fifth-grade children's fruit, juice, and vegeta
ble (FJV) consumption and related psychosocial variables. Gimme 5 was a ran
domized controlled intervention trial with school (n = 16 elementary) as un
it of random assignment and analysis. Participants included the cohort of s
tudents who were in the third grade in the winter of 1994 and students who
joined them in the fourth and fifth grades. The intervention included a cur
riculum, newsletters, videotapes, and point-of-purchase education. Evaluati
on included 7-day food records and psychosocial measures from students, tel
ephone interviews with parents, and observational assessments. Favorable re
sults were observed for consumption of FJV combined, FJV consumed at weekda
y lunch, eating FJV self-efficacy, social norms, asking behaviors, and know
ledge. A theory-based school nutrition education program can help change ch
ildren's FJV consumption and impact factors at home that predispose to FJV
consumption, but changes were small, and their persistence is unknown.