This paper examines some retellings of the Diana story and considers a numb
er of issues in relation to that story. It examines the crisis produced by
the 'ending' of Diana's story with her death in a car crash in 1997 and the
problems that this posed for existing accounts of Diana's significance; th
e struggle over Diana's 'true story' and the contention that 'her story' is
only 'a question of his desire'; the reproduction and reworking of key nar
rative frameworks around Diana in competing versions of the story following
her death. It explores the significance of these stories as articulations
of some important cultural preoccupations with the individual self; with pu
blic and political life and with femininity and women's future at the begin
ning of the 21st century.