Management and marketing are key components of success and profitability of
any beef cow/calf operation. There are many factors involved In management
of a cow/calf operation and in marketing its products. These factors inter
act in a complex manner making any attempt to separate their effects, when
predicting profitability as a function of management and marketing decision
s, difficult and impractical. Therefore, we developed a simple computer pro
gram (CowCost, runs under Windows95 or Windows98) to enable producers to ev
aluate various management practices and their potential impacts on profitab
ility. The program links the management and marketing variables commonly fo
und in a cow/calf operation in an interactive way. This results in an immed
iate response to any changes in the Input data and, therefore, provides the
users with the ability to test many "what if" scenarios and their subseque
nt effects on profitability. In turn, producers can check many different sc
enarios, prices, costs, and how they will affect the value of a cow, It is
both a program to evaluate management ideas and profit potential of chosen
scenarios, The program considers money borrowed to buy a cow, duration of t
he loan, cost of the cow salvage value of the cow, yearly cow cost calf wea
ning weight calf price per pound and other variables to evaluate profit pot
ential. Varying any one of these gives insight to management practices that
could be emphasized to increase profit. The program allows investigation o
f the effects of costs relative to other inputs in decisions about purchasi
ng cows.