No such thing as a mature journal

This article looks at the general idea of developing journals by adding val ue. It focuses in particular on the notion of the 'mature journal' - possib ly a mythical beast, but one which most publishing houses will have at leas t one of (even if they don't know it yet). The article touches on some run- of-the-mill journal issues such as obesity, sex, and death, but will hopefu lly also throw new light on a corner of the publishing world previously tho ught of as 'dull'.