Non-symmetric dimesogens composed of a classical aromatic mesogenic unit li
nked to a cholesteryl moiety by a flexible spacer form several types of sme
ctic periodicities: one is connected to the cholesteryl length and the othe
r to the length of the associated dimesogens. In some peculiar cases, anoma
lies of periodicity resulting from the competition between these incommensu
rate lengths are observed through the occurrence of two-dimensional modulat
ed phases or incommensurate low ordered smectic phases (S-ic)dagger. As par
t of our continuing effort to understand the influence on the smectic arran
gement of the molecular parameters of such non-symmetric dimesogens, new ho
mologues with a cholesteryl unit linked by a penta-methylene spacer to an a
romatic mesogenic moiety bearing different electron attracting terminal gro
ups have been prepared. For these compounds, only the periodicity resulting
from the associated dimesogens is observed. Nevertheless, an incommensurat
e smectic phase can be induced by mixing one of these compounds with anothe
r appropriate dimesogen. Molecular mechanics calculations suggest that the
origin of the different smectic structures is strongly connected to the rep
artition of electrostatic potential along the dimesogen.