We consider the problem of the development of singularities for classical s
olutions to a new periodic shallow water equation. Blow-up can occur only i
n the form of wave-breaking, i.e. the solution remains bounded but its slop
e becomes unbounded in finite time. A quite detailed description of the wav
e-breaking phenomenon is given: there is at least a point (in general depen
ding on time) where the slope becomes infinite exactly at breaking time. Th
e precise blow-up rate is established and for a large class of initial data
we also determine the blow-up set.