The first large survey on the public perception of infertility and its trea
tment was conducted in sh European countries, the USA and Australia. A repr
esentative sample of 8194 adults was polled, using standard validated metho
dology, The results obtained highlighted the following major aspects: (i) i
nfertility is perceived as a disease by less than half of the people survey
ed (38%), in contrast to the accepted medical opinion; (ii) awareness about
the definition and incidence of infertility is relatively low, despite the
fact that half of the people polled claimed to know someone affected by in
fertility; (iii) close to 90% of the adults surveyed knew about in-vitro fe
rtilization (IVF), but less than one-quarter of them knew about the chances
of success of this assisted reproductive technology; and (iv) when confron
ted with the knowledge that the cast of three IVF cycles is roughly equival
ent to the cost of a hip replacement (a commonly reimbursed procedure), a l
arge majority (70%) of the individuals interviewed agreed that IVF should b
e reimbursable.