The effects of the successive addition of alkyl substituents (methyl and re
duced rings) on the excited states of naphthalene are reported. The calcula
ted electronic states of all the reduced derivatives with two, three, and f
our substituents are compared with the excited states of their methylated a
nalogues. The excited states of several reduced derivatives with seven and
eight substituents are also studied. The AMI method was used to optimize th
e geometry of 57 naphthalene derivatives, and excited states were calculate
d with the ZINDO/S (INDO/S) method. ZINDO/S calculations on naphthalene gav
e excited states in better agreement with experimental results than with re
sults of other semiempirical (CNDO/S and CNDOL) and ab initio (CIS, TD-HF,
and TD-DFT) methods. Successive alkyl substitutions cue accompanied by bath
ochromic displacements of the UV-visible bands, since the occupied orbitals
are raised in energy more than the unoccupied orbitals. However, not all a
vailable substituent positions in napthalene alter its orbital energy distr
ibution in the same way when they are occupied by alkyl substituents. Disto
rtion from planarity of the naphthalene skeleton of some reduced derivative
s is the cause of "anomalous" bathochromic displacements of the absorption
bands.