THE LADS - MASCULINITY AND THE NEW CONSUMPTION OF FOOTBALL

The 1990s have seen the rapid transformation in the consumption of foo tball with the development, in particular, of all-seater stadiums. Thi s article analyses the responses of a particular type of masculine fan to these transformations, thereby contributing to an emergent theoret ical framework in the literature on consumption and fans, which supers edes the theories of resistance and hegemony that have typically infor med cultural studies since the 1970s.