The paper is devoted to the psycho-philosophical concept of personality, ca
rried out by one of the famous Russian scientists G.G. Shpet. It is shown t
hat in the center of G.G; Shpet's theory was the idea of <<aesthetic emotio
ns>>, e.i. emotions which are connected to the inner form of art products p
oems, roles, pictures, etc. The emotions provided by the author during perc
eption become Inner motives of the spectator. This is one of the main ways
of forming new consciousness - cultural consciousness. So the result of G.G
. Shpet's investigations of culture and its influence on personal developme
nt was the idea that it is based not on intellectual, but on emotional mech
anisms and the best way to provide such emotions is art.