Culture and individual judgment and decision making

Citation
Eu. Weber et Ck. Hsee, Culture and individual judgment and decision making, APPL PSYC, 49(1), 2000, pp. 32-61
Citations number
116
Categorie Soggetti
Psycology
Journal title
APPLIED PSYCHOLOGY-AN INTERNATIONAL REVIEW-PSYCHOLOGIE APPLIQUEE-REVUE INTERNATIONALE
ISSN journal
0269994X → ACNP
Volume
49
Issue
1
Year of publication
2000
Pages
32 - 61
Database
ISI
SICI code
0269-994X(200001)49:1<32:CAIJAD>2.0.ZU;2-A
Abstract
In the last two decades, much has been published on the topic of culture an d cross-cultural psychology and much on the topic of judgment and decision making (J/DM). However, only a few researchers have examined the intersecti on of the two areas. In this article, we review this body of research. Our focus is on four particular J/DM topics that have been studied cross-cultur ally: probability judgment, risk perception, risk preference, and modes of decision making. Our review reveals an encouraging trend in cross-cultural J/DM research-a shift from merely describing national differences in overt behaviour to exploring underlying processes that explain these differences by recourse to cultural perceptions or values. To reinforce this trend, we recommend that future cross-cultural J/DM research be more model-based (i.e . testing for the causal effect of independent variables shown to differ be tween cultures rather than simply describing group differences) and adopt a mosaic-building approach in its data collection (i.e. using multiple metho dologies and seeking converging evidence to support or reject any model).