The relative costs and expertise associated with using the Internet, labele
d technological and social access, have led to a concern about the rise of
a "digital divide" between information haves and have-nots. To address whet
her and to what extent the Internet has become a medium of the masses and t
o identify the factors associated with social access to the Internet, I exa
mine Internet use data from two statewide surveys, the Carolina Poll and th
e Indiana Poll, conducted during spring 1998. Multivariate analysis reveals
that income, education, age, and family structure are important social det
erminants of on-line access and that Internet use is lowest among single mo
thers, members of lower socioeconomic groups, and older respondents. Althou
gh the online population is beginning to diversify, the Internet cannot yet
claim a committed, nonelite mass audience. It is argued that the dispariti
es in Internet use portend a looming information gap between those with acc
ess and those without.