Effects of humor in task-oriented human-computer interaction and computer-mediated communication: A direct test of SRCT theory

Little published research exists on whether humor is a positive or a negati ve in task-oriented human-computer interaction (HCI). The prevailing notion is that humor distracts users, wastes their time, and may cause them to ta ke their work less seriously. Two experiments examined the effects of humor in task situations involving HCI and computer-mediated communication (CMC) . The studies used the same two-condition (humor or control) between-subjec ts design and essentially the same experimental method. Thus, data from the studies can be compared in a direct test of the social responses to commun ication technologies (SRCT) claim that people respond to humans and compute rs in identical ways. In the first experiment, participants worked on a tas k, ostensibly with another person in a different room, via a networked comp uter (CMC). All participants received preprogrammed comments, differing onl y in whether they contained humor. Humor participants rated the "other pers on" as more likable and reported greater cooperation with and similarity to this other person. They also made more jokes and responded more sociably. Task time and the amount of effort participants put into the task were unaf fected by humor. In the second experiment, participants were told they were interacting with a computer in another room (HCI). The results from Experi ment 2 were generally consistent with those from Experiment 1; however, HCI participants were less sociable, demonstrated less mirth, felt less simila r to their interaction partner, and spent less time on the task. The result s suggest both that humor may enhance likability of an interface and that S RCT theory should be revised. Implications for user-interface design and gu idelines for the use of humor in HCI are discussed.