Sj. Messman et al., Motives to remain platonic, equity, and the use of maintenance strategies in opposite-sex friendships, J SOC PERS, 17(1), 2000, pp. 67-94
This study examined maintenance strategies used by heterosexual participant
s in opposite-sex friendships. Individual reasons for adhering to a platoni
c relational definition and equity were used to predict maintenance behavio
rs. Factor analyses revealed six reasons for maintaining opposite-sex frien
dships as platonic: Not Attracted, Network Disapproval, Time Out, Safeguard
Relationship, Third Party, and Risk Aversion. Relying on equity theory, we
also investigated maintenance strategies of Support, No Flirting, Share Ac
tivity, Openness, Avoidance, and Positivity according to equity group membe
rship. Finally, both motives and inequity (overbenefitedness and underbenef
itedness) were associated with the use of six maintenance strategies. Resul
ts revealed that positive and proactive maintenance behaviors were used in
equitable (versus under- or overbenefited) friendships and that reasons for
maintaining the platonic nature of opposite-sex friendships predict mainte
nance strategies that friends employ. In particular, Safeguard Relationship
was a consistent predictor of maintenance behaviors. (In)equity also predi
cted the use of four maintenance strategies. Overall, support was found for
using people's motives in conjunction with equity to predict relational ma
intenance strategies of opposite-sex friends.