This study estimates a model of voter choice for the first and second ballo
ts of the 1995 French Presidential election. Its objective is to characteri
ze the relative importance of traditional bases of French voter choice such
as social class relative to campaign issues and voter evaluations of the e
conomy. The study also seeks to identify candidate-specific bases of voter
choice. Multinomial legit analysis of voter choice among the four leading c
andidates reveals a stronger role for campaign issues than previous studies
suggest. Voter-candidate ideological proximity is the strongest predictor
of first and second ballot choice, followed by voter perceptions of candida
te ability to address unemployment and political corruption. Demographic va
riables have limited explanatory power in both the first and second ballot
models. The parameter estimates demonstrate considerable differences in the
bases of voter choice across candidates, with the bases of voter choice fo
r National Front leader Jean-Marie le Pen most distinct from those of the r
emaining candidates.