Recent observations of S Doradus, the archetype of luminous blue variables
(LBVs), reveal that the star's optical spectrum now resembles an F-type sup
ergiant, with a rich complex of absorption lines. Despite nearly 50 years o
f spectroscopic monitoring, such a spectrum has never before been seen for
S Dor despite numerous occasions when the star was equally bright. However,
such F-type spectra have been seen in other LBVs, including Var B in M33 d
uring a recent outburst, and in eta Carina during an outburst in 1893. The
singly ionized metal lines arise in a layer moving away from the star (towa
rd us) at 50 km s(-1), consistent with the lines forming in a " pseudophoto
sphere " originating in the stellar wind. The temperature suggested by the
F-type spectrum is as cool as an LBV can get. Our CCD UBV photometry shows
that the star has brightened only 0.3 mag in V since 1996, at which time it
showed an emission-line spectrum characteristic of LBVs at minimum. The de
reddened B - V color is consistent with an effective temperature suggested
by the spectrum (7500 K), but there is a pronounced UV excess as evidenced
by U-B. Why the behavior of S Dor has suddenly changed remains a mystery.