This article explores methodological issues surrounding attempts to measure
the impact of business service expertise on the performance, profitability
and competitiveness of client companies, The authors use a survey of small
and medium-sized enterprises (SMEs) in England as well as case studies of
individual firms. The essay makes two methodological points. First, it is p
ossible to identify a positive impact of business service expertise on clie
nt performance, but impossible to isolate such impacts from other managemen
t variables, for example the competence of the management team. Secondly, t
he timing of a corporate interview or data collection process influences th
e nature of the material collected. The only way to solve the problem of a
time-specific understanding of a corporate event is through longitudinal re
search.