The paper reports the effects of addition of an associative thickener on th
e viscoelastic properties of a wet coating and on dry coating bulk. As the
concentration of a hydrophobic thickener increases, wet coating elasticity
increases and the final dry coating void fraction increases. A logarithmic
equation describes the relationship between elastic modulus and the void fr
action and light scattering coefficient. The relationship results from incr
eased network strength caused by the polymer. This increased strength incre
ases the elastic modulus in the wet state and helps the coating components
withstand stresses during coating consolidation. The strengthening results
in a direct relationship between the viscoelasticity of the wet coating sus
pension and the dry coating bulk. This relationship depends on the coating
solids, Increasing solids increases the elasticity of the coating but decre
ases the coating bulk. This work is the first attempt to quantify the relat
ionship between suspension elasticity and dry coating bulk.