This article presents the results of an inductive study of nine organizatio
ns' preparations for major crises. The findings indicate that there is a di
screpancy between the prescriptive literature on crisis preparation and how
organizations actually prepare for crises, and that a number of contextual
factors determine which types of crises are prepared for and the form that
those preparations take. Propositions about the role of contextual factors
in explaining the divergence between the prescriptive literature and these
organizations' actions are presented. (C) 2000 Elsevier Science Inc.