How the packaging of decision explanations affects perceptions of trustworthiness

Citation
Kd. Elsbach et G. Elofson, How the packaging of decision explanations affects perceptions of trustworthiness, ACAD MGMT J, 43(1), 2000, pp. 80-89
Citations number
46
Categorie Soggetti
Management
Journal title
ACADEMY OF MANAGEMENT JOURNAL
ISSN journal
00014273 → ACNP
Volume
43
Issue
1
Year of publication
2000
Pages
80 - 89
Database
ISI
SICI code
0001-4273(200002)43:1<80:HTPODE>2.0.ZU;2-S
Abstract
We used an experimental vignette to examine how two aspects of a decision e xplanation's packaging-its language and labeling of the decision process-af fected perceptions of a decision maker's competency-based trustworthiness. These perceptions were higher when either easy-to-understand language or a legitimating decision process label was present than when both hard-to-unde rstand language and no decision process label were present. These findings suggest that peripheral cues related to decision explanations' packaging ma y play an important role in improving perceptions of trustworthiness.