FIRST-TIME AND REPEAT VISITORS TO NEW-ZEALAND

The present study analyzes international repeat and first-time visitor s to New Zealand in order to gain insights into their respective visit ation pattern of New Zealand destinations, The results indicate signif icant differences with regard to composition and travel behaviour of f irst-time and repeat visitors. Repeat visitors are visiting considerab ly less destinations and attractions despite their longer stay in New Zealand. Hence, their impact is more concentrated on fewer locations a nd attractions than the one of first-time visitors. (C) 1997 Elsevier Science Ltd.