The author seeks to disentangle the terminological complexities behind oppo
sed concepts such as sex and gender, masculine and feminine, biological and
socially constructed attributes. In so doing, she shows that stereotypes a
re often less clear-cut than they seem and that erstwhile weaknesses can co
me to be viewed as valuable skills, formerly perceived strengths as inflexi
ble and one-dimensional. As management culture starts to appreciate and inc
orporate gender differences it is coming to see the value of a mixture of s
o-called feminine and masculine characteristics in the panoply of managemen
t skills needed in the highly competitive global marker place.