One often wants to value a risky payoff by reference to prices of other ass
ets rather than by exploiting full-fledged economic models. However, this a
pproach breaks down if one cannot find a perfect replicating portfolio. We
impose weak economic restrictions to derive usefully tight bounds on asset
prices in this situation. The bounds assume that investors would want to bu
y assets with high Sharpe ratios-"good deals"-as well as pure arbitrage opp
ortunities. We show how to calculate the price bounds in one-period, multip
eriod, and continuous-time contexts. We show that the multiperiod problem c
an be solved recursively as a sequence of one-period problems. We calculate
bounds in option pricing examples including infrequent trading and an opti
on written on a nontraded event, and we use the bounds to explore the econo
mic significance of option pricing predictions. We find that much variation
in S&P 500 index option prices over time and across strike prices fits wit
hin the bounds.