Consistency between sentiments and acts

Consistency is a concept central to most social science research. In this p aper we challenge the typical simplistic assumptions of consistency between words and deeds. We contend that consistency is a complex concept which mu st be studied through a situated approach. By employing the literature on m otives in sociology and communication, we consider the means by which actor s construct consistency and inconsistency in social interaction. Central to this process are anticipated or actual, calls for accountability. Consiste ncy and inconsistency become issues when we attempt to hold self, or other, accountable.