This paper speculates about what will, and should, follow cognitivism in ps
ychology in the new century. It highlights the importance of the work of Wi
ttgenstein, Sacks and Edwards for the development of post-cognitive psychol
ogy. Cognitivism is criticized for failing to conceptualize practices in a
way that recognizes their action orientation and co-construction, and to ap
preciate how they are given sense through people's categories, formulations
and orientations. Discursive psychology focuses on the production of versi
ons of reality and cognition as parts of practices in natural settings. It
is offered as one potential successor to cognitivism.