Indian industries have gone for ISO certification in a big way since the be
ginning of 1990. This independent survey was undertaken to assimilate the e
xperiences of the companies gathered in the path of certification, its impa
ct on their business, opinion about the auditing firms and hurdles Paced in
the path of certification. This survey is the largest and most wide-rangin
g of its Kind to be conducted in this country. It covers well over 1200 ISO
9000-certified organizations of all sizes and industry sectors and registe
red by different certification bodies. Analysis of the survey data revealed
that ISO 9000 implementation has benefited in: better understanding of pro
cess/activities being performed; better understanding of responsibilities/a
uthorities; and linkage across the organization. In this article, we discus
s the findings of the survey and also suggest a fete counter measures for i
mproving the effectiveness.