The Zoe Baird spectacle: Silences, sins, and status

Citation
Pa. Sullivan et Lh. Turner, The Zoe Baird spectacle: Silences, sins, and status, WEST J COMM, 63(4), 1999, pp. 413-432
Citations number
50
Categorie Soggetti
Communication
Journal title
WESTERN JOURNAL OF COMMUNICATION
ISSN journal
10570314 → ACNP
Volume
63
Issue
4
Year of publication
1999
Pages
413 - 432
Database
ISI
SICI code
1057-0314(199923)63:4<413:TZBSSS>2.0.ZU;2-L
Abstract
Tronto's (1993) theory of moral boundaries provides a framework for analyzi ng the rhetoric of a patriarchal ideology that privileges men and marginali zes women. These moral boundaries, as enacted rhetorically, privilege reaso n over emotion, universal rules over situational ones, and public issues ov er private concerns. Specifically, the rhetoric of moral boundaries defines care-giving as peripheral to political decision-making. A case study of Zo e Baird, President William Jefferson Clinton's initial, unsuccessful nomine e for U.S. Attorney General, illustrates how women lose a public voice when the moral boundaries are invoked rhetorically. Baird's case, viewed throug h the critical lens of Tronto's moral boundaries, has implications for wome n who enter political life and for rhetorical critics who study their disco urse.