Industrial marketing in a postmodern era

Authors
Cova, B
Citation
B. Cova, Industrial marketing in a postmodern era, ADV INT MAR, 9, 1999, pp. 109-129
Categorie Soggetti
Current Book Contents
Journal title
ADVANCES IN INTERANTIONAL MARKETING, VOL 9 - 1999 → ACNP
Volume
9
Year of publication
1999
Pages
109 - 129
Database
ISI
SICI code