Roles of marketing in high technology firms: An empirical study in processcontrol industry

Authors
Rajala, A Moller, K
Citation
A. Rajala et K. Moller, Roles of marketing in high technology firms: An empirical study in processcontrol industry, ADV INT MAR, 9, 1999, pp. 149-174
Categorie Soggetti
Current Book Contents
Journal title
ADVANCES IN INTERANTIONAL MARKETING, VOL 9 - 1999 → ACNP
Volume
9
Year of publication
1999
Pages
149 - 174
Database
ISI
SICI code