Global diffusion of technological innovations: A coupled-hazard approach

Citation
Mg. Dekimpe et al., Global diffusion of technological innovations: A coupled-hazard approach, J MARKET C, 37(1), 2000, pp. 47-59
Citations number
48
Categorie Soggetti
Economics
Journal title
JOURNAL OF MARKETING RESEARCH
ISSN journal
00222437 → ACNP
Volume
37
Issue
1
Year of publication
2000
Pages
47 - 59
Database
ISI
SICI code
0022-2437(200002)37:1<47:GDOTIA>2.0.ZU;2-8
Abstract
The authors propose a new methodology called the "coupled-hazard approach" to study the global diffusion of technological innovations. Beyond its abil ity to describe discontinuous diffusion patterns, the method explicitly rec ognizes the conceptual difference between the timing of a country's introdu ction of the new technology (the so-called implementation stage; Rogers 198 3) and the timing of the innovation's full adoption in the country (the con firmation stage). To illustrate the method, the authors apply it to the glo bal diffusion of digital telecommunications switches across more than 160 c ountries.