Market segmentation: Conceptual and methodological, foundations

Authors
Citation
R. Calantone, Market segmentation: Conceptual and methodological, foundations, J MARKET C, 37(1), 2000, pp. 135-136
Citations number
2
Categorie Soggetti
Economics
Journal title
JOURNAL OF MARKETING RESEARCH
ISSN journal
00222437 → ACNP
Volume
37
Issue
1
Year of publication
2000
Pages
135 - 136
Database
ISI
SICI code
0022-2437(200002)37:1<135:MSCAMF>2.0.ZU;2-Z