Anthropology as a profession is particularly dependent on universities, ins
titutions that throughout the industrialized world have been undergoing maj
or structural readjustments over the past two decades. Central to these ref
orms has been the introduction of mechanisms for measuring 'teaching perfor
mance', 'research quality' and 'institutional effectiveness'. baking Britis
h higher education as a case study, this article analyses the history and c
onsequences of government attempts to promote an 'audit culture' in univers
ities. It cracks the spread of the idea of audit from its original associat
ions with financial accounting into other cultural domains, particularly ed
ucation. These new audit technologies are typically framed in terms of 'qua
lity', 'accountability' and 'empowerment', as though they were emancipatory
and 'self-actualizing'. We critique these assumptions by illustrating some
of the negative effects that auditing processes such as 'Research Assessme
nt Exercises' and 'Teaching Quality Assessments' have had on higher educati
on. We suggest that these processes beckon a new form of coercive and autho
ritarian governmentality. The article concludes by considering ways that an
thropologists might respond to the more damaging aspects of this neo-libera
l agenda through 'political reflexivity'.