Two experiments investigated the development of the word length effect in c
hildren aged 4 to 10 years, comparing auditory and visual stimuli. The ques
tion addressed was whether word length effects emerged earlier with auditor
y presentation or visual presentation, or whether they emerged at the same
age regardless of presentation modality. Results provided evidence that wor
d length effects emerge earlier with visual than auditory presentation. The
implication of our results is that with visual presentation, 4-year-olds e
ngage in some form of verbalisation strategy that involves obtaining phonol
ogical representations of picture names and mapping them on to articulatory
output plans. This strategy is clearly verbal in nature, but is not necess
arily characterised as cumulative verbal rehearsal.