Holocaust and genocide researchers are engaged in a vigorous debate concern
ing the uniqueness of the Holocaust and the appropriateness of comparing th
is event to others. They concur, however, in criticizing comparisons to the
Holocaust made by activists, characterizing these comparisons as carelessl
y reasoned and self-interested. We use a U.S. national survey to identify w
hich comparisons to the Holocaust are most salient to the public. Further,
we test hypotheses about possible motivations or predictors of various comp
arisons, including influences of education and gender on ways of knowing, e
ffects of race and political orientation on ethnoracial comparisons, and ge
nerational differences in collective memory. We conclude that public compar
isons to the Holocaust are in concordance with elements of the United Natio
ns' definition of genocide. Comparisons to the Holocaust are best predicted
by education, gender, race, and current events. These findings have import
ant implications for Holocaust pedagogy and for our understanding of the pu
blic's role in the construction of historical accounts.