Bulgarian consumers' perceptions of products made in Asia Pacific

Reports the findings of a study conducted among 135 Bulgarian consumers, ex amining their perceptions of products from five Asian Pacific countries. Th e most common source of information for evaluating these products was exper imental knowledge, coupled with opinions from friends. Among the country or igins investigated products made In Japan appeared to be liked most while I ndian products received the most negative comments. Japanese products were also ranked first in terms of overall assessment, followed by products from Hong Kong Singapore, Indonesia, and India. In general, consumer demographi cs did not play a serious differentiating role in the evaluation of product s from these countries. With respect to specific product dimensions, Japane se goods were also rated more highly than those of other countries, the onl y exception being on price and credit facilities. Finally, in assessing par ticular categories of products made in Asia Pacific, Japan again received t he highest ratings. Some conclusions ave drawn from the study findings, as well as managerial implications.