We propose a method for assigning treatment in clinical trials, called the
'biased coin adaptive within-subject' (BCAWS) design: during the course of
follow-up, the subject's response to a treatment is used to influence the f
uture treatment, through a 'biased coin' algorithm. This design results in
treatment patterns that are closer to actual clinical practice and may be m
ore acceptable to patients with chronic disease than the usual fixed trial
regimens, which often suffer from drop-out and non-adherence. In this work,
we show how to use the BCAWS design to compare treatment strategies, and w
e provide a simple example to illustrate the method.