The application of the well-known DLVO pair potential and its variations in
the literature to the evaluation of the charge on macroions routinely resu
lts in an "effective" charge considerably smaller than the "bare" surface c
harge. Various theories have been proposed for "charge renormalization" on
the basis of either surface effects (viz., counterion "condensation") or eq
uivalence of linearized and nonlinearized electrostatic potentials at the s
urface of a computation cell in the numerical analysis of the Poisson-Boltz
mann equation. In the present discourse, a model for the effective charge i
s proposed that is based on the equivalence of the screened Coulomb macroio
n-counterion interaction to the thermal energy k(B)T. The distance at which
these interactions are equal, R-therm, defines a distance partition for th
e counterions into two populations: those tightly associated with the macro
ion and contributing to the charge reduction and those "free" in solution a
nd contributing to the properties of the surrounding medium. The characteri
stics of this model are in good agreement with other theoretical approaches
based on more elaborate solutions to the Poisson-Boltzmann equation and co
mputer simulations. More important, this relatively simple model is in agre
ement with the experimentally determined trends relating the effective char
ge to the titration charge. Limitations of the proposed model, as well as t
he screened Coulomb potential, are also discussed.