We use an approximate method to describe the propagation of a short laser p
ulse in air. It is shown that the plasma generation via multiphoton ionizat
ion acts as an effective higher order nonlinear term. This analogy provides
a simple physical interpretation on how the competing effects between focu
sing and defocusing can lead to a long range propagation. Our results, at l
east qualitatively, are in agreement with experimental observations and wit
h previous numerical studies.